Nutrition at Nomad Foods | About

Empowering positive choices

At Nomad Foods we are led by nutrition science. As Europe’s largest frozen food company, we’re proud to serve the world with Better Food, and are committed to helping our millions of consumers eat a little more goodness every day. We recognise our responsibility to contribute to public health improvement, and so are proud to be leaders in nutrition. We apply scientifically robust measures including nutrient profiling and front-of-pack nutrition labelling and are food industry experts on nutrition and manufacturing healthy options at scale. Our approach to nutrition has been verified by our former Nutrition Advisory Board and current Sustainability Advisory Board, comprised of independent experts from across Europe.

To find out more, read our latest Sustainability Report here

We have a long history of crafting nutritious products. All of our research, development and quality colleagues are trained in nutrition, and we deliver a continual programme of healthy product innovation and nutritional optimisation, using our robust and internationally recognised Nutrient Profiling Tool. We are champions of product reformulation, and whether enhancing the goodness delivered by our products such as vegetables and fibres, or reducing nutrients of public health concern, such as saturated fat, sugar and salt, we are dedicated to creating responsible choices without compromising on taste or quality. This ladders up to our commitments to grow our Healthier Meal Choices and nutritionally improved products year-on-year.

Here are a few things we’ve already done to empower positive choices:

One

We deliver nutritionally-improved family favourites. Our ambitious Salt Reduction Strategy led to the removal of the equivalent of over 220 tonnes of salt from our portfolio across 2020 to 2022 alone, while our Fibre Working Group has inspired fibre increase and higher fibre innovation across our portfolio. In our Goodfella’s range, significant fibre increase across our bestselling products has been achieved as part of our journey to create a 100% Healthier Meal Choices Goodfella’s pizza portfolio – which we achieved at the end of 2023. Additionally, all of our UK brands are founding signatories of the UK FDF Action on Fibre initiative to help bridge the gap between fibre intakes and recommendations, and our actions to support this initiative were recognised in 2023 with an FDF Diet and Health Award.

Two

We inspire the adoption of healthier diets. We have embedded planet-friendly eating across Nomad Foods, promoting the adoption of a flexitarian diet, and develop foods which are good for the planet and good for our consumers. We are especially proud of our award-winning Vegetables and Green Cuisine ranges; the latter of which was first launched in early 2019 and delivers plant-powered goodness for families to promote the shift to more sustainable diets. We are passionate about improving vegetable intakes, with the ambition that we’ll all be eating 300g of vegetables daily by 2050, and Birds Eye won the 2020 Peas Please Pledge award for its work to improve vegetable intakes in the UK. Improved plant-based food intakes will deliver more sustainable nutrition for us all.

Three

We champion nutritional labelling that is evidenced to positively impact health and are challenging other businesses to follow suit. In addition to the multiple traffic light labelling we apply across our UK and Ireland products, the Heartmark and Keyhole symbols we apply to selected products in our Nordics markets, and the Healthy Living logo we apply to selected products in Croatia, we first adopted Nutri-score labelling in our French Findus business in 2018. Throughout 2019, we then engaged with the German government, political organisations and the media to champion Nutri-score as the nationally accepted nutritional labelling system in Germany. We faced challenges along the way, however in October 2019 the German government announced that it will take formal steps to make Nutri-score Germany’s voluntary front-of-pack labelling system. Nutri-score is now applied across several of our markets, and we’re currently implementing the evolved Nutri-Score algorithm. Additionally, we’re actively engaging with key stakeholders in work to decide the future of front-of-pack labelling across Europe.

To find out more about our approach to nutrition labelling, read our Policy on Nutrition here

Four

We are committed to bettering ourselves nutritionally year-on-year, growing our sales from healthy products across our portfolio. In 2023, 93.9% of our total Nomad Foods net sales came from healthier meal choices and 7% came from nutritionally improved products. Additionally, we’re actively engaging with key stakeholders to promote transparency of the healthiness of sales across the wider food industry.

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