Frozen in Focus - Nomad Foods

A new ice age

Frozen food is entering a new era – one where its value is being increasingly recognised beyond convenience. The frozen food industry is poised for significant growth, with the total European frozen food market currently sized at approximately €55 billion today.

To understand the evolving role frozen food plays in consumers' lives now and in the years to come, our first-ever Frozen in Focus report – which surveyed over 7,500 adults across the UK, France, Germany, Italy and Sweden – outlines the different roles that frozen food (and the freezer) plays in consumers’ lives in 2025.

Introducing
Frozen in Focus

A new report outlining the role that frozen food and the freezer plays in consumers’ lives in 2025.

Download the report

Key Findings

63%

of people recognize frozen food can be as nutritious as fresh food.
35%

of European consumers want more freezer space.
6 in 10

people say they cannot live without a freezer.
39%

of consumers appreciate frozen food's ability to provide seasonal produce year-round.
29%

of people are using their freezer more now than they did 5 years ago.
1 in 2

consumers shop based on their available freezer space.
47%

of consumers say freezers help them reduce food waste.
14%

of 18-24 year olds get frozen food tips from TikTok.
28%

of people save between 30-60 minutes a week on cooking using frozen food.

Over the past decade, we've witnessed a significant shift towards frozen food as its goodness has made mealtimes better. Consumers are increasingly recognising its nutritional value, its great taste and quality, its ability to reduce food waste, its convenience, and its affordability. But the journey isn’t over. Changing perceptions is an ongoing effort and one that will require continued innovation, transparency and advocacy.

The category provides choice, empowering consumers to make healthier, more sustainable, and more time-friendly decisions. This report tells the full story."

Stefan Descheemaeker
CEO
Nomad Foods

An overview of Frozen in Focus

The Goodness of Frozen

Frozen food plays a vital role in helping consumers create tasty, nutritious and well-balanced meals. 77% of Europeans who eat or use frozen food or ingredients finding the freezer useful for storing healthy food options.

Consumer Habits

The freezer has become an indispensable appliance in European households. In fact, nearly six in ten Europeans say they can’t live without their freezer. This striking statistic underscores the vital role freezers play in shaping consumer habits and food priorities.

Innovation & Inspiration

For many, food is a source of personal expression, and – driven by practicality and innovation – people often explore new recipes, tools and techniques when it comes to cooking. With nearly a third of consumers (28%) cooking more at home over the past year, the accessibility of frozen food also enables streamlined meal preparation, giving households precious time to connect and enjoy each other’s company.

Sustainability

The freezer, and the frozen food it preserves, play a vital role in building a more sustainable future. When food goes to waste, it is not only the food itself that is lost, but also the resources used in production and transportation: including fuel, water, land, labour, fertilisers, and packaging. 59% say they consume frozen food because it cuts down on food waste.

Frozen in Focus

Which key trends will reshape the frozen food aisle over the next year?

Read the report to find out more.

Download the report

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