Frozen in Focus Europe’s food system is changing – and frozen food has a bigger role to play than ever Frozen in Focus is Nomad Foods’ flagship report into the role frozen food plays in the lives of European consumers and the broader food system that serves them. This second edition moves the conversation beyond consumer habits and perceptions to examine frozen food’s contribution to three of the most pressing challenges in food today: better choices, reducing waste, and the move to more resilient food systems. Each chapter is underpinned by original consumer polling conducted across the UK, France, Germany, Italy, Croatia and Sweden in spring 2026, alongside desk research and data analysis. The report makes a clear case: frozen food is not a compromise – it is a practical, evidence-backed solution to improving affordability, reducing waste and strengthening food system resilience. Frozen in Focus 2026 A new Europe-wide report showing how frozen food can help households cut waste, stretch budgets, access good food more reliably and build a more resilient food system. Download the report What the report explores Better food, better choices How frozen food can lock in nutrition and quality, helping people build balanced meals quickly and confidently. Good food made accessible Frozen food offers predictable value, flexibility and portion control - helping people eat well within real life constraints. Securing tomorrow's plate Frozen food is a proven part of resilience and food security: it smooths seasonality, provides a buffer against disruption, and helps maintain continuity of supply. Key insights €624/£539 can be saved annually by households through better freezer use 50% of European households throw away fresh vegetables monthly 42% never throw away frozen vegetables 51% turn to the freezer before takeaways when short on time 29% of people are using their freezer more now than they did 5 years ago. 138% increase in the price of whitefish over the past 20 years -5% decline in at-home fresh fish consumption 526 million tonnes of food is lost globally each year due to insufficient refrigeration Why does Frozen in Focus matter? Europe’s food system is under increasing pressure - from rising costs and changing consumer habits to global supply chain disruption. Frozen in Focus 2026 shows how frozen food is already helping households navigate these challenges and why it should be more central to the conversation going forward. Frozen food is already helping millions of people: Eat better Waste less Save money Access food more reliably "Frozen food remains underrepresented in many of the debates and policy discussions shaping the future of food – whether that is around nutrition, access, or food system resilience. This year’s Frozen in Focus is intended to address that. The report sets out a clear picture of how frozen food provides access to high quality, tasty food; how it helps households navigate everyday pressures; and how it contributes to a more resilient and secure food system.” Dominic Brisby Chief Executive Officer, Nomad Foods Download the report Related Information Our Strategy See how we are driving growth within our distinctive brands. Read more Sustainability We’re continuously developing our sustainability agenda by considering our role in the world and the impact we have as an organisation. Read more Nutrition Learn more about our approach to nutrition and empowering positive choices. Read more Subscribe to our email alerts Stay current on Nomad Foods news, regulatory filings and share price developments by subscribing to our email alerts. Subscribe
