Birds Eye and Tefal Come Together to Deliver Smart Cooking for Modern Mealtimes

• Birds Eye announces new partnership with renowned kitchen & home appliances company, Tefal, aimed at helping UK households create delicious, time-saving meals with ease.

• The collaboration spans the Birds Eye portfolio of brands: Birds Eye, Aunt Bessie’s and Goodfella’s, and Tefal’s range of air fryers, including the Tefal Easy Fry Pizza - the only air fryer designed specifically for a full-size pizza, and their Dual XXL Air Fryer - the UK’s largest dual air fryer[1].

• Launching with a spotlight on the roast dinner – the two brands demonstrate how an Aunt Bessie’s Roast Dinner with all the trimmings can be ready in just 70 minutes[2] using the Tefal Easy Fry Dual XXL air fryer.

WOKING, England - October 8, 2025 - Today, Birds Eye, the UK's leading frozen food brand, and Tefal have announced a new strategic partnership, united by a shared mission to create ‘A Better Everyday’ for UK households. By combining the goodness of Birds Eye’s trusted frozen food brands with Tefal’s smart, energy-saving cooking appliances, the two companies are working together to make everyday life easier, more enjoyable, and more delicious.

Launching with a spotlight on the roast dinner, the brands show how an Aunt Bessie’s Roast Dinner with all the trimmings can be ready in just 70 minutes using the Tefal Easy Fry Dual XXL Air Fryer – the dual largest air fryer available in the UK¹. The two companies will use in-store and online point-of-sale material, alongside social media content and giveaways, to celebrate the partnership and drive awareness of the benefits of quality frozen food and air frying.

With over half of UK households now using an air fryer,[3] the partnership highlights how Birds Eye’s iconic portfolio of products and brands can be cooked quickly and efficiently using Tefal’s air fryers which offer time-saving[4] and energy-saving benefits[5], helping families cut back on costs while still enjoying varied and tasty meals. Whether it’s a comforting roast, a quick midweek meal, or even a full pizza, the collaboration is about helping consumers unlock the full potential of their food choices and appliances to show that mealtimes can be simple, delicious, and stress-free.

Claire Sutton, Marketing Director at Birds Eye commented: “We know that many households are facing real challenges when it comes to mealtimes, from a lack of time and rising costs, to simply not knowing what to cook and lacking inspiration. Frozen food offers a brilliant solution - it can be nutritious, accessible, and is easily portioned which helps reduce food waste. By teaming up with Tefal, we’re excited to show just how easy it is to enjoy the goodness of frozen food. Whether it’s a comforting roast or a quick midweek meal, and even a full pizza, this partnership is about making better food choices simple and achievable, and more delicious for everyone.”

Patrick Lucereau, Marketing Director at Tefal UK adds: “With air fryers now the UK’s third most-used appliance, it’s clear that smart cooking is becoming a staple in modern kitchens and our partnership with Birds Eye is about helping consumers unlock the full potential of their appliances. By using quality frozen ingredients to create meals that are quick, tasty and balanced and providing an air fryer which is matched to their unique needs, we’re making mealtimes easier and better for families across the UK.”

-ENDS-

For further information on Birds Eye products and on the partnership, please contact the Birds Eye press office at: group.birdseye@cirkle.com

For further information on Tefal products contact tefal@stripecommunications.com

About Birds Eye 

Birds Eye, owned by Nomad Foods, is the UK's no.1 branded frozen food company and is comprised of the Birds Eye, Goodfella's and Aunt Bessie's brands. Birds Eye launched over 75 years ago and has been championing accessible, healthy, sustainable and delicious frozen food ever since. We are proud of our heritage as we continue to make mealtimes better with the goodness of frozen food.
Full product list and details are available at www.birdseye.co.uk/our-brands

About Tefal

Proudly supporting households for almost 70 years, Tefal® is your day-to-day facilitator, committed to making everyday life easier with clever, practical solutions designed around real consumer needs. Whether it’s for cooking, taking care of your linen, or your home, Tefal’s® life-proof innovations make you more available for the family moments that really matter, with products that guarantee the right results in less time and with less effort, making a positive difference in the home by being smarter together.
For more information, please visit: www.tefal.co.uk

Editor's note:

[1] VS UK’s Top 20 Competitor brands

[2] Using Aunt Bessie’s Chicken Joint

[3] The Good Food Nation Study, 2024. 2,003 UK adults, 58% now use an air fryer +12% YOY.

[4] 40% faster cooking with less energy than a conventional oven; external test cooking 1000g of frozen French fries, compared to a Tefal convection oven.

[5] Up to 60% energy saving with air fryers by Tefal vs conventional oven Energy Class A. Tests conducted in 2022 on frozen fries