Birds Eye to power more than just their peas with sunshine

• Birds Eye, the UK’s leading frozen food brand, builds on its operational sustainability by powering more than just their peas with sunshine.
• Birds Eye kickstarts renewed logistics contract with DFDS with new collaboration with British solar energy experts Sunswap
• Solar-powered trailers will help keep Birds Eye products frozen on their journey to UK consumers nationwide.

WOKING, England – April 22, 2025 - Birds Eye will be rolling out two new solar-powered refrigerated trailers to transport thousands of tonnes of product each year as part of a partnership with European shipping and logistics firm DFDS and British sustainable-powered refrigeration specialists Sunswap, advancing progress towards their 2025 science-based carbon reduction target.

The trailers will feature roof-mounted solar panels that work alongside Sunswap’s advanced battery system to power the refrigeration units and will showcase vibrant visuals of Birds Eye’s iconic peas behind its “Green Pea Goodness” messaging and referring to the trailer’s solar powered refrigeration system. By adopting Sunswap's electric transport refrigeration unit, Birds Eye will eliminate around 24 tonnes of carbon dioxide emissions annually from its supply chain.

The new trailers will be responsible for transporting Birds Eye products predominantly from Birds Eye’s production facility at Lowestoft to its distribution hub at Wisbech.

Shaun Smith, General Manager of Birds Eye UK&IE, said: “We’re delighted to be working with DFDS and Sunswap to help reduce the environmental impact of our operations. As the UK’s leader in quality frozen food, we have a responsibility to drive innovation throughout our supply chain. Sunswap's proven electric technology enables us to maintain the highest standards of temperature-controlled transport while helping reduce our carbon emissions. It’s fitting that the technology we’re now using to support the running of these trailers uses the same sun that ripens our peas to perfection in the field, keeping our products frozen at their peak as they start their journey to millions of UK homes.”

Michael Lowe, CEO of Sunswap, added, "We're thrilled to partner with Birds Eye on this important initiative to help reduce emissions in the supply chain. Sunswap Endurance delivers the precise temperature control that frozen food logistics requires. This collaboration with an industry food leader like Birds Eye confirms that our British-engineered and manufactured system not only matches the performance and reliability needed for temperature-critical food transport but goes further by reducing direct emissions and helping cut operating costs.”

This partnership marks the latest step in Birds Eye’s commitment to driving sustainability within its operations and builds on its progress in reducing carbon emissions across its value chain. The partnership reflects a broader industry movement toward sustainable cold chain operations, with both Birds Eye and Sunswap participating in the Move to -15°C coalition, which aims to reduce energy consumption in frozen food transport and storage through optimised temperature management.

-ENDS-

For further information, please contact the Birds Eye press office at: group.birdseye@cirkle.com

About Birds Eye:

Birds Eye, owned by Nomad Foods, is the UK's no.1 branded frozen food company and is comprised of the Birds Eye, Goodfella's and Aunt Bessie's brands. Birds Eye launched over 75 years ago and has been championing accessible, healthy, sustainable and delicious frozen food ever since. We are proud of our heritage as we continue to make mealtimes better with the goodness of frozen food.

Full product list and details are available at https://www.birdseye.co.uk/our-brands

For more information on Nomad Foods’ sustainable operations please read here: Appetite for a Better World | About | Nomad Foods

About Sunswap

Sunswap is a British clean technology manufacturer developing and producing zero-emission transport refrigeration systems. Based in Leatherhead, Surrey, the company combines advanced battery technology and integrated solar power to provide sustainable alternatives to diesel-powered refrigeration units. Sunswap's technology has been validated through extensive trials with major retailers and logistics providers, enabling fleet operators to reduce both emissions and operating costs while maintaining reliable temperature control. The company is backed by leading investors including BGF, Shell Ventures, Barclays and Clean Growth Fund. For more information, visit www.sunswap.com.

About DFDS

DFDS, head quartered in Copenhagen, is a leading logistics and shipping company, offering transport solutions across Europe. With a strong network and commitment to innovation, DFDS helps businesses optimize their supply chains for greater efficiency and sustainability.